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Tokyo Game Show 2025: Big Booth Highlights

September 29, 2025

Tokyo Game Show Big Booth Highlights in 2025


The Tokyo Game Show (TGS) 2025 has wrapped up at Makuhari Messe, running from September 25–28. As one of the world’s top three gaming exhibitions, TGS once again proved its role as a global hub for the gaming industry.

With the theme “Unlimited, Neverending Playground”, this year’s show offered a space where publishers, developers, and players could connect, experience, and celebrate the future of gaming together.

TGS Tokyo Game Show 2025 visual official poster
Official Key Visual for Tokyo Game Show 2025 (Image: TGS Official)

TGS 2025 Overview

  • Dates: September 25–28, 2025
  • Venue: Makuhari Messe (Halls 1–11, Conference Center, Event Hall)
  • Exhibitors: 1,138 (523 domestic / 615 overseas)
  • Booths: 4,159
  • Game Titles: 1,206

Official attendance reached 263,101 visitors, with 107,131 on business days and 155,970 on public days. While this marked a slight decline compared to 2024’s 274,739 visitors, the increase in business attendees highlighted stronger B2B engagement and industry focus.

Asian Game Companies at TGS 2025

The Hall 1–8 floor plan demonstrated how Korea, China, and Japan—three of the world’s most influential gaming markets—were positioned across the show.

TGS tokyo game show 2025 hall plan japanese chinese korean game companies booth location (Eidetic Marketing)
Asian game companies at TGS 2025


Japan’s majors (Capcom, Konami, Sony, Square Enix, SEGA/ATLUS, Bandai Namco) dominated central halls with the largest booths, reinforcing their role as anchor exhibitors.

Korean developers (Nexon, Netmarble, NCSOFT, Smilegate, Com2uS, Pearl Abyss) secured highly visible placements along major aisles, ensuring strong foot traffic and exposure.

Chinese companies (Level Infinite, LightSpeed Studios, Gryphline, Mecha Break) concentrated in Halls 1–3, signaling ambitions to expand further into console and cross-platform gaming.

Together, these three countries shaped the identity of TGS 2025, with Japan’s legacy franchises at the core and Korea and China steadily increasing their global influence.

Tokyo Game Show Big Booth Highlights

1. Square Enix

  • About: JRPG powerhouse behind Final Fantasy and Dragon Quest.
  • Key Titles at TGS 2025: Final Fantasy Tactics: The Ivalice Chronicles, FFVII Remake Intergrade, Dragon Quest I & II HD-2D Remake.
  • Booth Location: Hall 3 – S02

2. SEGA / ATLUS

  • About: Known for action, fighting, and RPG franchises.
  • Key Titles at TGS 2025: Persona 3 Reload, Sonic Racing CrossWorlds, Virtua Fighter 5 R.E.V.O.
  • Booth Location: Hall 4 – N06

3. Sony Interactive Entertainment

  • About: Global console leader with blockbuster IPs and third-party titles.
  • • Key Titles at TGS 2025: Ghost of Yōtei, Marvel Tokon: Fighting Souls, BIOHAZARD Requiem.
  • • Booth Location: Hall 4 – S01

4. Konami

  • • About: Veteran Japanese publisher with the largest lineup at TGS 2025.
  • • Key Titles at TGS 2025: Silent Hill f, Silent Hill 2, Metal Gear Solid Δ: Snake Eater.
  • • Booth Location: Hall 5 – S01

5. Bandai Namco

  • About: Entertainment giant blending anime franchises and original IPs.
  • Key Titles at TGS 2025: Little Nightmares III, Digimon Story: Time Stranger, Code Vein II.
  • • Booth Location: Hall 6 – N06

6. Capcom

  • About: AAA studio behind survival horror and action hits.
  • • Key Titles at TGS 2025: Resident Evil Requiem, Monster Hunter Wilds, Pragmata.
  • • Booth Location: Hall 7 – S02

Tokyo Game Show TGS 2025 exhibit hall

How was TGS 2025?

The show floor confirmed that Japan’s big publishers remain the main attractions, with Sony, Capcom, Bandai Namco, and Square Enix drawing heavy traffic.

  • Capcom was a highlight with demo queues for Resident Evil Requiem, Onimusha: Way of the Sword, and Pragmata.
  • SEGA/ATLUS won fans with Like a Dragon Kiwami 3, Sonic Racing CrossWorlds, and Persona 3 Reload.
  • Korean publishers like Nexon, Netmarble, and Shift Up earned buzz from local media and fans alike. The Goddess of Victory: NIKKE booth stood out with cosplayers, events, and nonstop crowds.

Interactive elements—stage shows, photo zones, real-world props, and giveaways—proved especially effective. Notable moments included the Street Fighter 6 Juri motorbike exhibit and the Red Bull F1 crossover event, both praised for merging spectacle with gameplay.

Who’s going to take
Tokyo Game Show Big Booth in 2026?

TGS 2025 wrapped up as one of the most impactful editions in recent years, bringing together over 1,100 exhibitors, 1,200 titles, and 263,101 visitors. While overall attendance dipped slightly compared to 2024, the rise in business visitors highlighted the show’s growing role as a B2B platform.

With organizers confirming that TGS 2026 will expand to five days, all eyes are now on which publishers will dominate the Tokyo Game Show Big Booth next year. Will Japan’s legacy giants maintain their lead, or will Korea and China continue to expand their influence on the global stage?

Eidetic Marketing: Gaming Show Portfolio

GAMESCOM 2025 Mecha Break
Anime Expo 2024 NIKKE
G-Star 2023 Electronic Arts

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